Italian Design
An explosion of creativity.
A design experience in Milan is a must.
The keys to discovering the Tortona District.
The whole world considers Milan to be Europe’s capital of design. Book your private guided tour now
The Salone del Mobile, the Design Week and the Compasso d’Oro award are only the most visible aspects of a solid and brilliant industry firmly rooted in the Milan territory and which constantly attracts worldwide attention.
The Salone Internazionale del Mobile, The Milan Furniture Fair, is the largest trade fair of its kind in the world. It was launched in 1961 by the very furniture manufacturers gathered by trade associations.
The trade show grew in size over the years, allowing many of these companies which comprised the global furniture industry to showcase their wares in a single event. Today, thousands of highly prestigious brands and emerging talents attend the event to show their innovative proposals and gradually build a place for themselves in the competitive world of design.
Why in Milan?
A few kilometers from Milan in a quite strategic position lies a furniture manufacturing district called Monza and Brianza. More than 1700 leading firms are based there, a large number of them are famous worldwide brands whose level of creativity and quality allows them to continue making innovative products with an unmistakable design. Brianza-based firms also work with multi-disciplinary design studios in Milano.
The province of Monza and Brianza is a driving force for the development and growth of the Italian economy. Entrepreneurial skills, care for research and innovation and cultural sensitivity have generated the wealth of region.
Let us watch together the close relationship between designers and entrepreneurs. Book your private guided tour now
During the private guided tours, you will be entering studios of famous Milanese architects to see how and where they worked and where it is still preserved the extraordinary archive and heritage of projects and objects. You will be watching the design process which led to their creations.
The routes I conceive cover various districts of Milan and include outstanding design showrooms. The Tortona District which has become a reference centre for fashion and design, for instance.
You find several photographer studios, Armani has his Theatre and the Silos, the best architects of the world have set their creativity free and have designed hotels, museums, fashion showrooms.
This area was once on the outskirts and abounded in factories of all sort later transformed into leading business centres in the field of creativity and art direction, hosting, organizing and promoting crowd-pulling shows and events.
Minimum duration: 4 hours for each bespoken private guided tour.
